Mar 22, 2021

Empowering patients and their caregivers to live fuller lives.


In 1998, Lawrence Hoffheimer’s mother was diagnosed with age-related macular degeneration (AMD). Wanting to do something to help her and others with the disease, he created the nonprofit Macular Degeneration Association (MDA) in 2007 with the goal of providing education,
advocacy, and support for people with AMD and for individuals caring for those with the disease.

A FOCUS ON PATIENT EDUCATION The mission of the MDA is to find a cure for macular degeneration by disseminating research information while providing education that will improve the quality of life of patients, their family members, and their caregivers today and in the future.
The MDA conducts seminars so that patients can hear from eye care providers about AMD and from vendors about their products and services. Additionally, the association’s website provides informational videos in both long and short formats and lists upcoming events. Appropriately, it offers an option to view content in large print.

The MDA estimates that it reaches nearly 24,000 people on a regular basis through its social media platforms and more than 32,000 people through its quarterly newsletter.
Historically, the information provided by the MDA has been on AMD, but in response to patients’ comments, there are now plans for online seminars about general eye care, dry eye, diabetes, and other non-AMD topics……

Read more: https://modernod.com/articles/2021-mar/the-macular-degeneration-association?c4src=article:infinite-scroll

Source: Modern Optometry

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